Advertising Flash Mobs! Everyone is trying to figure out a way to advertise effectively. The newer craze that has been out is called Flash Mobbing. Basically, people choreograph and practice a routine that usually has 300-400 people participating (depending on the cause). Then, they surprise unsuspecting crowds of people in large areas such as malls, concerts, and public areas with a song, dance, or sometimes even a frozen stance. I got to participate in one for a Primetime television show in Los Angeles... though I can't say what show until after it premier's June 6. Enjoy these images... we were also treated with an impromptu concert by Far East Movement.